Forthcoming
Publications
Forthcoming
2026
Privacy and Polarization: An Inference-Based Framework
Management Science 72(2), 1389–1409 · Extended abstract at EC'24
2025
Multi-Objective Personalization of Marketing Interventions
Marketing Science 44(2), 457–477
2023
Optimizing User Engagement Through Adaptive Ad Sequencing
Marketing Science 42(5), 910–933
2022
Variety Effects in Mobile Advertising
Journal of Marketing Research 59(4), 718–738
★ Finalist, AMA-MRSIG Don Lehmann Award, 2023
2021
Targeting and Privacy in Mobile Advertising
Marketing Science 40(2), 193–218 · Lead article
★ Winner, Frank M. Bass Dissertation Paper Award, 2021
★ Finalist, John D.C. Little Best Paper Award, 2021
Chapters & Surveys
2023
AI and Personalization
Review of Marketing Research Vol. 20, pp. 77–102 · in Artificial Intelligence in Marketing
Working Papers
Partisan Portraits: Measuring Visual Polarization in News Media
Extended abstract at EC'25
Auctions Meet Bandits: An Empirical Analysis
Extended abstract at EC'26
The Privacy–Utility Trade-Off of Location Tracking in Ad Personalization
Extended abstract at EC'26
Work in Progress
Value of Perfect User Tracking in Ad Personalization
Do Social Movements Have Lasting Effects? Evidence from Black Lives Matter and Healthcare Evaluations
Customer ‘Relationship’ Management: The Role of Match Quality in Online Dating